It's a Rick Owensian World
True to his core aesthetic, the Rick Owens store on Hudson Street in
Soho was not at all a surprise. With chalk white walls, a very high
ceiling, floor to ceiling mirrors and intermittent instrumental music,
the store resembled what one would imagine to be Rick’s wardrobe. The
day of my trip being a “snow day”, the store was bare of customers and
the stark contrast between the Soho vibe and the store wasn’t evident. The store’s décor included a white table/platform with an exclusive
coffee table book of Rick’s interviews and another larger white centre
table/platform showcasing gothic inspired skull and bone pieces.
While the clothes were neatly hung on elevated movable racks (to
emphasize the silhouette of the clothes), the shoes were displayed on a
pyramidal staircase next to the main window. The collection on display
was the Spring/Summer 2010 collection, however, not all the merchandise
from the collection had arrived. On comparison from the runway show in
Paris, it was evident that while the more familiar Rick Owens pieces
like the Jersey separates, leather jackets and drop crotch pants/shorts
had arrived, the newly introduced pieces like the patch denim jackets,
sheer tops and trench coats were still missing. Most of the merchandise
was made in Italy and the prices ranged from $245 for trademark slouchy
men’s top to $2900 for a biker style leather jacket. The quality of the
fabric was evident in its drape, silhouette and suppleness of the
leather products. My favourite pieces certainly were the re-shaped and
re-introduced cape, the drop crotch pants and the beige tops. Another
interesting men’s piece that was available in multiple fabrics and
colours was a shorter version of the Marc Jacobs kilt (I refuse to call
it a mini skirt), which was seen worn over the drop crotch pants in some
of his presentations. Lastly, the colour palette only extended to beige
and maybe some shades of blue in denim over the standard Rick Owens
white and black (of which there were multiple shades).
However, the most interesting fact was the absence of mannequins in the
store. There were no typical window displays and absolutely no
mannequins anywhere in the store.
Also, any form of photo or note taking in the store was strictly disallowed and enforced by the Rick
Owens-esque staff.
In summary, despite the fact that my purple scarf and tan gloves were
the most colour in the store, I would have to agree with New York
Magazine on the store being more contemporary and sleek rather than
gothic.




